LYFE: Event Identity Design.
YFM’s premier music event featuring live performances from each year's most requested and chart-topping local acts, needed a fresh new look that ties into the overall YFM brand identity, whilst still being distinct.
Creative Direction | Identity Design | Event Collateral Design | Art Direction | Animation Direction
The Brief:
Develop an Identity system that uses the YFM logo inside the event logo.
Find ways to develop an idea around this year’s theme (Neon carnival)
Should feel “summery” and “fresh” whilst still being gritty and reflective of the environment where the event is taking place (Constitution Hill)
A Key Visual is a must
