The Regional Annual Sports Awards is an award show that celebrates the winners of local sports awards within the SADC region of Africa. The winners of each local category are all pooled into an overall winners pool of finalists and the winner [of winners] wins this lovely award that I designed - along with the award show brand identity.
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Some briefs come in with pre-requisites. Some are useful others are horrendous BUT the job of a true professional is to make sure that whatever the terrible truth is, no one can tell it apart from a beautiful lie. In the end I think it was a job well done; going by the smiles on the winners faces of course.
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All the designs are informed by four core insights, namely:
A shared African philosophy
A shared African experience
A shared African symbol of satisfaction / reward
Contemporary African Design aesthetic
